Segment Performance Across Channels

Which shopper segments carry the revenue, and how does each compare on reach and value?

Segments performance across Brands

How strongly each brand sells to each segment. Darker blue means a stronger fit; 100 is the category average.

Segments Relevance to the Channel

Can we reach each Instacart segment on Amazon and Meta, and does the brand do well with those audiences there?

Opportunities & Next Action

For each brand and segment: what to do, where to do it, and how much extra revenue is at stake. Dollar amounts are estimates based on an assumed sales boost per segment.

Change the assumed sales boost per segment